Step Up 2 HIV is a dynamic dance and music initiative designed to engage young people in the fight for an HIV and AIDS-free generation. The project harnesses the power of hip hop and popular culture to amplify awareness and encourage action against HIV and AIDS. For seven years, JIBILIKA has partnered with the US Embassy’s The United States President’s Emergency Plan for AIDS Relief (PEPFAR) program to bring this important message to life. Since its launch in 2013, the initiative has conducted awareness and outreach activities in numerous schools and communities across five Zimbabwean provinces, reaching over 100,000 young people. In recognition of its impact, the initiative was honored with a Social Impact award at the 2014 Zim Hip Hop Awards.